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Dear Readers,

Welcome to the first issue of eINSIGHT, the newsletter from Experian Asia Pacific.

eINSIGHT is dedicated to providing worldwide news and pioneering thinking of Experian for you to make the best business decisions. In this issue, we offer insights for Asian bankers on risk management, debt collection and Basel II accompanied by recent client cases. To understand how retailers succeed using critical customer data, check out our articles on shopper index, Mosaic consumer segmentation and address management.

Our forthcoming events provide excellent learning and networking opportunities across markets. Do not hesitate to contact us if you want to explore how Experian can help you develop successful customer relationships. Enjoy reading!

Best regards,

Ken Sansom

President, Asia Pacific

Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

We employ around 15,500 people in 36 countries, supporting clients in more than 65 countries. Annual sales are $3.8 billion (£1.9 billion/€2.8 billion). Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Our corporate headquarters are in Dublin, Ireland and we have operational headquarters in Costa Mesa, California and Nottingham, UK. In Asia Pacific, our locations cover Greater China, Korea, Japan, Singapore, Malaysia, Australia and New Zealand.