visits and hence implement effective marketing, leasing and operational decisions.

With the favourable factors such as economic recovery and vibrant inbound tourism, the FootFall Hong Kong index keeps a substantially growth compared with last year. The latest release of the FootFall Hong Kong Iindex revealed the second lowest index year-to-date during Easter holiday in March. Easter holidays and Taiwan votes for the new President on 22nd March could have driven the local shoppers out-of-town during the third and fourth week in March.

In fact, according to the Hong Kong Civil Aviation Department, the number of flights recorded on the first day of Easter holidays recorded an almost 17% up over the daily average, with Taipei being the most popular destination for outbound flights on that day. In view of the promising retail business benefited from the booming economy in Mainland China, the FootFall Hong Kong Index is forecasted to have a positive growth over this year.

*Source: Hong Kong Civil Aviation Department

FootFall Hong Kong Index:

Hong Kong is the first region in Asia Pacific to launch the Experian’s FI. “The FootFall Index presents a true picture of shopper traffic across major shopping centres in Hong Kong. Retailers and retail property owners are able to evaluate the ability of retail outlets in shopping centres to attract customers, and to measure their own performance against the industry trend,” said Yannick Kennel, General Manager of FootFall at Experian Asia Pacific.

Read more about Experian Footfall >>