Market leaders including NAB, BMW, Village Roadshow, Virgin Mobile, Intrepid Travel, Nissan, Luxottica and key media attended the Australian CheetahMail launch seminars to learn how today’s leading marketers leverage the email channel to connect with their customers in a more individualised and meaningful way.

The Australian launch came as a response to the rising demand for more tailored and individualised digital marketing campaigns utilising analytics technology by leading enterprises in the region. Chosen as the email service provider to the world’s top brands, Experian CheetahMail helps marketers combine the power of data with the efficacy of the email channel to connect with and engage their individual customers.

Following a presentation by Ben Isaacson who oversees all interactive marketing policy and email deliverability issues affecting Experian CheetahMail and its diverse marketing services client-base, a panel discussion ensued giving attendees the opportunity to ask questions and discuss today’s key issues surrounding email marketing. Panel members featured Ben Isaacson and leading Australian marketing professionals including:

• Mr Drew Parkes - Digital Marketing Manager, Microsoft XBOX
• Mr Alon Tamir - CEO, Intelemail
• Mr Michael Walmsley - GM Competitive Intelligence and Search, Hitwise
• Mr Kevin Mackin - GM Coremetrics Australia and New Zealand

Drew Parkes, Digital Marketing Manager for Xbox brought a real world example of the success of CheetahMail in connecting with and engageing customers on an individual basis “We use Experian CheetahMail to converse with over 200,000 consumers, both current Xbox 360 owners and potential new owners, each month. Being able to provide relevant, targeted and timely communications is crucial to our business and to our members.” Said Parkes.

“We look to understand and deliver content based upon their profile, preferences and most importantly their behaviour. Experian CheetahMail ensures that our members get the news, product reviews, game releases, promotions and offers most relevant to them. And more relevancy means higher conversion and increased LTV (Life Time Value) to the business,” continued Parkes.

John Merakovsky, General Manager for Experian CheetahMail in Australia said ‘Marketers in Australia are eager to increase the effectiveness of their permission-based email marketing efforts through improved deliverability and better targeting and personalisation tools.”

Following the presentation and panel discussion guests networked with peers and the Experian CheetahMail team at intimate cocktail receptions held at Establishment Hotel’s Garden Bar in Sydney and The Westin Hotel’s Wine Room in Melbourne.

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