Issue: Jul ~ Sep 2008
TOP STORY
Experian CheetahMail launches into the Australian market
In response to the rising demand for more tailored and individualized digital marketing campaigns utilizing analytics technology by leading enterprises, Experian CheetahMail officially launched its email marketing application into the Australian market this month.
Risk Management
An insight of credit strategy management for JCB Japan
A case study on the strategic credit control system that enables rapid flexibility to cope with challenges in the changing economic climate for credit-card sector in Japan.

Debt Management: How effective are you?
Both unsecured and secured debt as a percentage of disposable income is at record high in many countries around the world. How are we going to thrive in a ‘bloated’ market?
Credit Services
A boost to Credit Management in Japan
 The facing pressure of new regulatory has enabled CBEX Solutions to help establish a fulfilling and healthy consumer credit society.

NICE Bureau powered by Hunter in Korea
 An understanding of anti-fraud solution contributes to maximize revenue, reduce fraud losses and improve controlling operational costs.
Data-driven Marketing

ROI for Online ad spend with Mosaic consumer profiling
 An insight of how Hitwise Lifestyle enabled marketers to understand the demographics, behavior and preferences of visitors to their websites.

Contact data: the profit maker or neglected asset?
 About 54 per cent of organizations around the world are still neglecting one of their most profitable assets: data. So how do businesses know they are talking to the right people in the right way?
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Chinese Japanese
Korean English
Executive Interview
The changing landscape in Korea economy
Il Girn, Kim, Country Manager of Experian Decision Analytics Korea, interviewed by eINSIGHT about the trends of Korea economy, in particular how commercial banks should capture the opportunity in SME lending market.
White Paper
Tackling the issue of
bust-out Fraud

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