NEWS THIS MONTH:

> Save with shape-based pricing

> How to boost online sales

> 5 winning ideas for direct mailers

> Facts about the new 13-ounce rule

> The easy way to compare rates

Postal know-how means business.
Your business.

Enjoy this issue of Mailstream Update, compliments of Pitney Bowes. We'll keep you informed with news, tips and changes that impact your mailstream, so you'll have the know-how needed to maximize profits in nearly every aspect of your business — from marketing and invoicing to customer relationships and shipping. This month's feature includes a recap of the new shape-based pricing, and what you can do to save money now. More.

Easy rate comparisons.

How can you easily distinguish a letter from a flat? Using the Pitney Bowes shape-based template you can place your letter or flat up against the template to determine its category. Place your mail on a scale to determine weight and use a rate chart to compare rates. Key the appropriate postage into your postage meter as you do today.

New 13-ounce rule.

Don't use stamps for heavy mailpieces. Under new postal rules, stamped mail weighing 13 ounces or more must be taken to a retail service counter at the Post Office. If you use a postage meter, however, this rule does not apply to you! More.

Reduce your postage expenses by as much as 50% by converting flats to letter-size mailpieces. First-Class letters can be up to 6-1/2" high x 11-1/2" wide.

Mail can boost your website results.

Companies looking forward to the holiday shopping season should consider consumer shopping habits. According to a new study by comScore, direct mail recipients were nearly twice as likely to purchase from a retail website as those who received only an Internet communication. More.

5 ways to drive direct-mail sales.

There are many compelling reasons to rely on direct mail. Here, small business marketing pro Joanna Krotz reveals five tips for companies that want to get serious about improving their direct mail results. More.

Now you can blog with Pitney Bowes Executive Chairman Mike Critelli on a wide range of issues impacting companies today. Visit Open Mike.

Masters of the Mailstream:

University Book Exchange in North Carolina started as a retail store, but in order to meet the shopping needs of alumni, parents and fans, they also market college merchandise via the web.

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