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| January 2008 |
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| A Pitney Bowes Inc. Publication | |
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| NEWS THIS MONTH: |
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| Law Impacts Price of Postage |
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| The Postal Accountability and Enforcement Act became law over a year ago, but many business owners are still not sure what it all means. As these changes will impact what the Postal Service can charge for postage, you should learn the facts before the next price increase. More. | |
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USPS Pickup Services.
If you're looking for an easier way to get your packages to the Post Office, the USPS offers two different levels of service: Carrier Pickup™ (which is free) and Pickup on Demand® (which involves a fee). More. | |
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Postal Service Adopts New Guidelines.
While the USPS had the option to follow the old "rate case" method for one more rate change, they have decided to adopt the new pricing regulations, with future increases capped at the rate of inflation.
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mailstream tip
Future price changes for First-Class Mail® will be based on the Consumer Price Index. You can monitor the CPI each month at www.prc.gov. |
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| How to Succeed in Sales Letters |
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| Some sales letters lead to profitable new customers while others simply end up in the trash. With these tips from Target Marketing, you can learn from the masters. More. |
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| Debunking the Myth about Coupons |
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| What prompts a consumer to redeem a coupon? A new study by ICOM Information & Communications can help you find the sweet spot and achieve more with your couponing efforts. More. |
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New research shows consumers value direct mail, but misunderstand its environmental impact. More. |
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| Masters of Mailstream: |
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| Jack Gerblick has been busy lately. His firm, Peachtree Secure Shredding, destroys confidential information—a service that has been in high demand given the recent regulations around consumer privacy. Looking to triple in size this year, Gerblick is active in marketing, but knows that he has to use his time wisely. |
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When he needed to send a lead-generating mailing to area dentists, he was happy to find that Pitney Bowes offered direct marketing services via the web. "Pitney Bowes offers a true end-to-end service that makes it easy for us to market our business," Gerblick explains. "It took only twenty minutes to go online, create our mailing and upload the list. Pitney Bowes took care of everything, including the printing and the mailing."
"The site is very straightforward — it makes it easy to create targeted messages," Gerblick continues. "The pricing was so reasonable, and the sales results were simply amazing". |
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