December 2007

A Pitney Bowes Inc. Publication

NEWS THIS MONTH:

Tips for express & ground shipping

Metering more than letters

Holiday mail reminders

Using invoices to sell more

Mail vs. email — get the facts

Tips for express and ground shipping.

While changes in postal rates make headlines, it seems that the annual rate increases for express and ground carriers has gone unnoticed — until now. UPS has already announced a 4.9% increase; and more than likely, surcharges and accessorial fees will increase as well. No matter how you ship today, you'll appreciate these tips and money-saving strategies. More.

More than letters.
You can ship Express Mail®, Priority Mail® and even International Mail services using your postage meter. Refer to the appropriate USPS rate chart after you have weighed your package and determined the destination. Key the postage amount into your postage meter and print postage just as you do today! Learn More.

Holiday mail reminders.
Careful preparation of holiday mailings will ensure safe and timely delivery and make the season bright for everyone. As you get ready to mail your holiday cards and packages, the Post Office offers some tips and suggestions.
More.

mailstream tip
Consider Express Mail®, the USPS service that provides reliable expedited overnight and second day mail delivery 7 days a week, 365 days a year — with no extra charge for holidays, weekends or residential locations.

TransPromo: Selling with Invoices

One of the biggest trends in mail involves TransPromo, a way many companies are turning their statements and invoices into personalized sales calls. This article from B2B Magazine shows how businesses of all size can profit from this technique. More.

5 must-know facts about e-mail and direct mail

Want to achieve more with your next marketing campaign? Target Marketing offers five cutting-edge facts that can help you choose between e-mail and direct mail. More.

Keep up to date on postal news. You can now view every issue of our monthly Postal Education newsletter at our postal resource center.

Masters of Mailstream:

A.L. Fase and Company helps importers clear shipments through customs. As their business has expanded, they now support freight arriving at any port of arrival from their Chicago office. Making sure their marketing stands out is the responsibility that falls to company president, Drew Fase.

"We use a postage meter for our every-day mail, but when we want to create excitement, we use the Stamp Expressions™ printer because then we can print stamps with our logo on it" Fase remarks. "I open the mail that we get here and you notice when something is unique. With the Stamp Expressions™ printer, our communications can stand out and get noticed"

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