The current economic stress is accelerating the need for a more scientific allocation of marketing resources to deliver desired business outcomes. Company Boards are increasingly demanding a clear understanding of returns from marketing budgets and activities.

However, many organisations persist in using a marketing model of ‘interruption advertising’ that is 40 years old. Evidence suggests that prevailing marketing skill sets are wholly inadequate to manage this new reality. Important new capabilities are required from consumer marketing professionals to meet the key challenges from changing customer behaviour, media and channel convergence and the demands of the boardroom.

By attending this forum you will:  

• Learn how and why most organisations are allocating marketing resources and expenditure sub-optimally
  
  
• Understand the critical success factors for 21st century scientific marketing and how to leverage them in your organisation
  
  
• Discover through case studies on how new model marketing approaches deliver improved and measurable business outcomes
  
  
• Understand how best to exploit increasingly complex consumer dynamics and behaviours in your marketing strategy
  
  
• Receive tips on how to health-check your organisation’s marketing efficacy
   
• Learn how to organise for marketing success

Speakers:

·    Tom Urbanec, Regional Director, Integrated Distribution & Customer Group, Prudential Corporation Asia

·    Christopher Wieners, Senior Online Marketing Manager,
Las Vegas Sands Macau

·    Chase Hacker, Director of Business Intelligence, Sybase Asia Pacific

·    Daniel Cheung, Director of Marketing Services, Experian Hong Kong and Taiwan

·    Tim Pullan, Managing Director of Marketing Analytics, Experian Asia Pacific

Moderator: John Merakovsky, Director of Cheetahmail, Experian Asia Pacific

5.05pm – 5.15pm

Cocktail Reception