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| Tour Stop: New York City |
| Details |
| Date: |
Tuesday, July 28, 2009 |
| Time: |
10:30 a.m. - 5:00 p.m. |
| Cocktails: |
5:00 p.m. - 6:00 p.m. |
| Location: |
W Union Square
Great Room - 2nd Floor
201 Park Avenue South (btw 17 & 18 Street)
New York, New York 10003 |
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| Agenda: |
| 10:30 a.m. - 11:00 a.m. |
Registration |
| 11:00 a.m. - 11: 30 a.m. |
Industry and CheetahMail Update:
Matt Seeley, President |
| 11:30 a.m. - 12:15 p.m. |
State of the Email Industry:
David Daniels, Forrester Research |
| 12:20 p.m. - 1:20 p.m. |
Lunch |
| 1:25 p.m. - 2:10 p.m. |
General Session: Trends and Best Practices in Email Marketing |
| 2:15 p.m. - 3:00 p.m. |
General Session: Client Success Stories |
| 3:00 p.m. - 3:15 p.m. |
Break |
| 3:20 p.m. - 5:00 p.m. |
Roundtable rotations: Choose 3 of 4 topics
Table 1: Acquisition and Early Lifecycle Strategies
Table 2: Email Testing and Segmentation
Table 3: New Media and Email Marketing
Table 4: Creative Best Practices and Case Studies |
| 5:00 p.m. - 6:00 p.m. |
Cocktails in ballroom foyer |
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| Speaker Highlight: |
David Daniels, Vice President & Principal Analyst, Forrester Research
David Daniels is a leading expert on email marketing, customer segmentation strategies, and marketing optimization tactics for direct marketing professionals. David came to Forrester through its acquisition of JupiterResearch, where he served as vice president and research director of the company's successful operations and industries product grouping and authored and collaborated on market research that informed, evaluated, and accurately forecast the future of the broader online economy. David started his tenure at JupiterResearch in 2000 when he was brought in to launch the company's CRM research practice.
David previously held senior-level positions at Apple Computer, Urban Outfitters/Anthropologie, MicroWarehouse, and ProTeam, where he launched and/or oversaw the catalog and fledgling interactive efforts of these organizations throughout the 1990s. With more than 15 years of direct to consumer marketing experience, David is frequently the keynote speaker at industry events including the Email Evolution Conference and Email Insider Summit. He founded the Email Measurement Accuracy Coalition, which was absorbed by the Email Experience Council in 2008. David is an advisor to a variety of industry organizations including the DMA's eec, AOTA, and Mediapost's EmailInsider Summit. He is co-author of the Wiley Publishing book Email Marketing, An Hour A Day with Jeanniey Mullen, which was published in November 2008. |
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| Transportation: |
Subway Directions:
Take the following lines to Union Square - 14 Street Station
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4, 5, 6 green line |
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R, W, Q, N yellow line |
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L gray line |
Depending on where you exit, walk north to 17 Street and Park Avenue. The hotel in on the right hand side of the Avenue.
Driving Directions:
From East
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Take Interstate 495 West to the Midtown Tunnel |
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At the end of the tunnel, take the first left turn onto 34th Street, then
take the first immediate right turn onto 2nd Avenue |
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Continue to 17th Street and turn right, then proceed 2 blocks to Park
Avenue South |
From Northwest
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Take Interstate 80 East to the George Washington Bridge |
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Take Harlem River Drive to FDR Drive South and continue to the
15th Street exit |
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Turn left and then turn right onto 14th Street |
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Proceed to Park Avenue South and the hotel is on the right hand side
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From Southwest
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Take the New Jersey Turnpike North to the Lincoln Tunnel |
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Exit the tunnel and follow the downtown signs to 17th Street |
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Turn right onto 17th Street and continue west towards Park Avenue |
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Turn right onto Park Avenue |
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New York, NY: July 28, 2009  |
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| Seattle, WA: August 11, 2009 |
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| San Francisco, CA: August 13, 2009 |
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| Los Angeles, CA: August 20, 2009 |
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| Boston, MA: September 15, 2009 |
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