Relevance Tour 09
Experian CheetahMail
Description Registration Tour Stops
Tour Stop: Boston
Details
Date: Tuesday, September 15, 2009
Time: 1:30 p.m. - 5:00 p.m.
Cocktails: 5:00 p.m. - 6:00 p.m.
Location: Nine Zero
Create Room - 3rd Floor
90 Tremont Street
Boston, MA 02108
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Agenda:
1:30 p.m. - 1:45 p.m. Registration
1:45 p.m. - 2:15 p.m. Industry and CheetahMail Update:
Rachel Bergman, SVP, Client Services
2:15 p.m. - 3:15 p.m. General Session: Client Success Stories - Trends and Best Practices in Email Marketing
3:20 p.m. - 5:00 p.m. Roundtable rotations: Choose 3 of 4 topics
Table 1: Acquisition and Early Lifecycle Strategies
Table 2: Email Testing and Segmentation
Table 3: New Media and Email Marketing
Table 4: Creative Best Practices and Case Studies
5:00 p.m. - 6:00 p.m. Cocktails in Inspire room
Transportation:
Directions on the T:

Red or Green Line to Park Street - walk up Tremont Street toward the cemetery, the hotel is 3.5 blocks up on the right side
Green or Blue Line to Government Center Station - walk down Tremont Street toward the cemetery, the hotel is 1.5 blocks down on the left side
Orange Line to State Station - walk 3 blocks west on Court Street, make a left on Tremont Street, the hotel is 1.5 blocks down on the left side
Orange or Silver Line to Downtown Crossing Station - walk 3 blocks west on Winter Street, make a right on Tremont Street, the hotel is 3.5 blocks up on the right side
Learn More

Driving Directions:

Exiting Logan International Airport, follow the signs and take the Sumner Tunnel to Boston
Follow signs to 93 North
Immediately on right, follow signs to Storrow Drive West
First exit on left (Government Center/Kendall Square/3 N)
Stay in right lane, follow signs to Government Center/Downtown
Bear left 1/2 way around rotary, and merge right onto Cambridge Street
Follow Cambridge Street, which will become Tremont Street after nine blocks
NINE ZERO Hotel is on the left at 90 Tremont Street.
Take a left onto Bosworth Street (before the Beantown Pub sign)
The carriage entrance will lead to NINE ZERO entrance for Valet Parking


From 93 North
Take exit 23, "Government Center/Faneuil Hall"
Go straight through the light (the Boston Millennium Hotel will be in front of you)
Proceed onto North Street (Faneuil Hall is on your left) to the very end
Take a left at the light onto Congress Street
Take a right at the next light on State Street/Court (State turns into Court)
Go to the end and at the light take a Left onto Tremont Street
Go through one light and NINE ZERO is on the left at 90 Tremont Street
Make a left onto Bosworth Street (before the Beantown Pub sign)
The carriage entrance will lead to NINE ZERO entrance for Valet Parking


From 93 South
Take exit 24a, "Government Center"
Take a left at the light onto Surface Road
Go straight and make a right turn at the third light onto State Street
State Street will turn into Court Street after you pass the old State House
Go straight until the end of Court Street and at the light take a left onto Tremont Street
Go through one light and NINE ZERO is on the left at 90 Tremont Street
Make a left onto Bosworth Street (before the Beantown Pub sign
The carriage entrance will lead to NINE ZERO entrance for Valet Parking


From Mass Turnpike I-90 East
Take exit 22 "Copley Square/Prudential"
Stay in the right lane and take the "Copley Square" exit in the tunnel
You will exit onto Stuart Street
After five blocks, turn left onto Charles Street South
At the end of Charles, make a Right onto Beacon Street
Follow Beacon Street to the end down the hill
At the light, make a wide right turn onto Tremont Street so you end up on the left side
NINE ZERO Hotel is on the left at 90 Tremont Street
Take a left onto Bosworth Street (before the Beantown Pub sign)
The carriage entrance will lead to NINE ZERO entrance for Valet Parking


From Storrow Drive East
Follow Storrow Drive East to the "Government Center/Kendall Square/Cambridge" exit (on right)
Stay in the right lane on exit ramp
Follow the signs for "Government Center/Downtown"
Merge onto Cambridge Street
Cambridge Street will become Tremont Street after nine blocks
NINE ZERO Hotel is on the left at 90 Tremont Street
Take a left onto Bosworth Street (before the Beantown Pub sign)
The carriage entrance will lead to NINE ZERO entrance for Valet Parking


From Memorial Drive East
Follow the signs to "Longfellow Bridge/Boston"
Stay in the right lane on exit ramp
Follow the signs to "Government Center/Downtown", bearing left  way around the rotary
Merge Right onto Cambridge Street
Cambridge Street will become Tremont Street after nine blocks
NINE ZERO Hotel is on the left at 90 Tremont Street.
Take a left onto Bosworth Street (before the Beantown Pub sign)
The carriage entrance will lead to NINE ZERO entrance for Valet Parking
New York, NY: July 28, 2009
Seattle, WA: August 11, 2009
San Francisco, CA: August 13, 2009
Los Angeles, CA: August 20, 2009
Boston, MA: September 15, 2009